6.11.2009

ECTN 5th Annual Conference -materiaalit / presentations

Syyskuun 23 ja 24 järjestetty Eurooppalaisen kulttuurimatkailuverkoston (ECTN) kongressi "Culture with a Twist" kokosi yhteen kulttuuriturismin, kulttuurin ja matkailun toimijoita sekä kotimaasta että ulkomailta. 

Turun konservatorion Sigyn-salissa pidetty kongressi pääsi osallistujatavoitteensa hienosti; mukana oli yli sata osallistujaa sekä noin viisikymmentä varsinaissuomalaista matkailualan opiskelijaa.

Kongressin ykköspuhujana oli professori Terry Stevens Englannista. Muita puhujia kongressissa oli yhteensä kaksikymmentä.

Lataa esitykset alapuolelta / Download presentations below(*pdf):

Day 1:  23. 9.2009

Opening of Conference

Cay Sevón, Chief Executive Officer, Turku 2011 Foundation

Harry van Waveren, Executive of the Province of Zeeland, Netherlands

Conny Boersma, President of ECTN

Keynote speaker

Innovation and Creativity - The key Ingredidents for Succesful Cultural Tourism; 

Terry Stevens, Stevens & Associates

Social Media Opportunity - The Era of New Tourist; 

Jouni Kantonen, Red Tail Media Ltd.

Track 1: Development

Developing Quality in Cultural Destinations; 

Anne Karsikas-Järvinen, Turku Touring 

Anne Lukkarila, Haaga Perho

WEBMARK Museums: Benchmarking Customer Satisfaction as the basis for Quality Management in Cultural Institutions;

Klaus Grabler, MANOVA GmbH (Final Presentation)

Wild Taiga - Destination of Emerging Excellence In Finland 2008;

Jaana Keränen, Wild Taiga

Track 2: Sustainability and social responsibility

Case Moominworld;

Tomi Lohikoski, Moominworld Ltd.

The Business of Tourism in a Community and the benefits of Corporate Social Responsibility;

Yvonne Crook/Terry Stevens, View Marketing

Sustainable Tourisim in Southwest England;

Andrea Harbone, The Regional Tourist Board for the Southwest of England

Case Herrankukkaro;

Petri Hollmén, Rymättylän Herrankukkaro Oy

Day 2:  24.9.2009

Culture and Local Development;

Xavier Greffe, University of Paris

Place Branding;

Frank Go, Rotterdam School of Management for Event and Tourisim Marketing

Industrial Cool:

Robert Willim, Lund University

Track 3: Versatile culture

Historical Role Plays - Amusement and Learning Trough Cultural Experience;

Ulla-Maija Nikko, Dominopol Oy

What Is Culturally Sustainable and Authentic;

Katriina Siivonen, Turku School of Economics

The Visitors - Tourism in Region Skåne;

Sindre Magnusson, Region Skåne

Track 4: Marketing and e-business

Live2011.com - Creating added value to the cultural experience with mobile and social media services;

Jarmo Röksä (blogi), Turku 2011 Foundation

Cultural Tourism Destination as an Experience Lab;

Satu Kantola, Turku Science Park Ltd.

Living Up To The Promise, a Quality Perspective;

Colin Houston, VisitScotland (Film1, Film2, Film3, Film4, Film5)

Closing of the conference

Jyrki Myllyvirta, Mayor of Lahti, Finland